Enhanced Prompt: Crafting Compelling Direct Response Copy with Unique Selling Propositions

Objective

Craft a compelling direct response copy that effectively highlights your product's unique selling proposition (USP) for video scripts and podcasts, driving conversions and building trust.

Deliverables

1. Written Content:

   • A 300-500 word article/video transcript integrating USP effectively.
   • Clear value proposition and headline. -.receiver-centric copy proven to achieve desired results.

2. Video Content:

   • 2-minute video script with on-screen text (OSC) overlay.
   • Subtitles for accessibility (optional).
   • Integrates visual and audio elements with copy. -բackdrop: Clean, modern design with relevant visuals.

3. Metrics and KPIs:

   • ClTV (Customer Lifetime Value): Estimate projected lifetime ROI.
   • CAC (Customer Acquisition Cost): Measure cost per new customer.
   • Conversion Rate: Percentage of visitors taking desired action.
   • Engagement Rate: Percentage of audience responding.

Industry Best Practices

• 80/20 Rule: Focus on 20% of audience generating 80% of revenue.
• Storytelling: Crafting narratives that resonate emotionally and intellectually.
• Psychological Triggers: Using benefits beyond price, including customer stories, testimonials, and social proof.
• Copy Writing Principles: Parallel structure, inverted pyramid, clear benefits, and benefit.packaging.
• Voice: Align with target audience's decision-making style.
• buyer persona: Personalisation based on their pain points and buying behaviour.

Technical Specifications

• Written Content:

  • Word count: 400-500 tokens.
  • Headline: Concise, compelling, and indicative of USP.
  • Subheadline: Brief, tactical, and persuasive.
  • Copy structure: Introduction, problem statement, benefits, and solution.
  • Visual elements integration: Text, graphics, icons, and a call to action.

• Video Content:

  • Timing: 1 minute video, full audio, on-screen text (optional).
  • Visual resolution: HD (1080p) for optimal display.
  • Font size: Large (54-72pt) for