Digital Marketing Dashboard: KPIs for D2C Business Growth & Profitability

Enhanced Prompt

Title: Comprehensive Digital Marketing Dashboard for Direct-to-Consumer Business Performance

Objective:
Create a detailed dashboard that tracks KPIs and metrics to monitor the profitability, growth, and overall performance of your direct-to-consumer (D2C) business. The dashboard should be user-friendly, scalable, and aligned with industry best practices to ensure accurate and actionable insights.

Deliverables:
A well-structured digital marketing dashboard that includes the following components:

1. Website Performance Metrics:

   • Page Load Speed: Measure average page load time to ensure fast and user-friendly experience.
   • Security Compliance: Track percentage of HTTPS traffic to ensure trust and security.
   • Mobile Responsiveness: Analyze percentage of mobile-friendly pages to maintain optimal user experience across devices.

2. Conversion Tracking:

   • Conversion Rate: Calculate percentage of website visitors who make a purchase.
   • Active Brand Awareness: Track ad impressions and clicks to measure the effectiveness of marketing campaigns.
   • Cost per Conversion: Monitor cost per conversion (CPC) to evaluate marketing ROI.
   • Active Campaign Performance: Include metrics like open rates, click-through rates (CTR), and conversion rates for A/B testing.

3. Marketing Cost Effectiveness:

   • CTR: Measure click-through rate to assess campaign efficiency.
   • CPM: Track cost per thousand impressions to evaluate ad spend effectiveness.
   • Cost per Acquisition (CPA): Calculate CPA to determine the cost of converting a lead into a paying customer.
   • ROI Metrics: Include return on investment (ROI) and return on ad spend (ROAS) to evaluate marketing performance.

4. Audience Engagement:

   • Time Spent on Website: Track average time spent by users to gauge engagement.
   • Frequency of Visits: Measure how often users revisit the site to assess loyalty and trust.

5. Product Sales and Inventory:

   • Revenue Growth: Monitor monthly and yearly revenue trends.
   • COGS (Cost of Goods Sold): Track COGS to evaluate product profitability.
   • Inventory Health: Include metrics like stock-out rate and inventory turnover to prevent stockouts.

6. **C