Product Photography Lighting Tips for Etsy | Create Mood with Diffused & Spotlighting

Enhanced Prompt: Master Product Photography Lighting Techniques for Etsy Success

Objective:
To enhance product visibility, create a consistent and engaging visual atmosphere, and optimize conversion rates on Etsy by effectively utilizing diffused and spotlighting techniques.

Deliverables:

1. A comprehensive guide on selecting and positioning lighting setups to achieve desired moods.
2. Step-by-step instructions on balancing diffused and spotlighting for product presentation.
3. Best practices for creating visually appealing product images that align with Etsy's aesthetic.
4. Tools and techniques for editing and enhancing photos to meet quality standards.
5. A checklist for ensuring consistent branding and style across all product listings.

Industry Best Practices:

• Utilize natural light when possible, ensuring proper exposure and color accuracy.
• Use diffused lighting for soft, ambient illumination to create a calm and inviting atmosphere.
• Incorporate ring lights and modifiers for dramatic or directional lighting effects.
• Avoid harsh glare and ensure proper color temperature to maintain visual appeal.
• Implement a consistent lighting setup to maintain brand coherence across listings.

Quality Expectations:

• High-resolution images (at least 300 DPI).
• Consistent styling and formatting across all product listings.
• Proper use of white balance and exposure settings.
• Minimize reflections and shadows, ensuring clean and professional images.
• File size optimization (preferably under 5MB per image).
• Metrics:
  • Resolution: 300 DPI or higher.
  • File size: Under 5MB per image.
  • Color accuracy: Within ±2 ΔE from reference.