Competitor Ad Position Analysis | Historical Data Insights

Enhanced Prompt:

"Analyze historical data on competitor ad position goals to identify key strategies and performance metrics. Your task is to evaluate how competitors prioritize ad positions in their campaigns, focusing on the following objectives and deliverables:

1. Objective:

   • Conduct a comprehensive analysis of competitor ad position goals, including key metrics such as Click-Through Rate (CTR), Return on Ad Spend (ROAS), and conversion rates.
   • Identify the optimal ad positions (e.g., Top 1, Top 2, etc.) that yield the highest engagement and ROI.
   • Benchmark competitor strategies against your own and industry benchmarks.

2. Deliverables:

   • A detailed report outlining the historical performance of competitor ad positions.
   • A comparative analysis highlighting the top-performing positions and their respective metrics.
   • Recommendations for optimizing your ad positions based on competitor insights.

3. Industry Best Practices and Standards:

   • Utilize tools like Google Analytics, SEMrush, and Google Ads to gather and analyze data.
   • Ensure data accuracy and completeness by cross-referencing multiple sources.
   • Apply a structured approach to benchmarking, including segmentation by keyword, audience, and device.

4. Quality Expectations:

   • Metrics to include: CTR, ROAS, conversion rates, average position rank, and bounce rate.
   • Deliverables should be presented in a clear, actionable format, including charts, graphs, and key insights.
   • Ensur