Conversion Tracking & Attribution Models | Optimize Campaign Performance

Enhanced Prompt for Google Ads Attribution Model Assessment

Prompt:

You are a digital marketing professional tasked with evaluating the attribution model currently in use for your Google Ads campaigns. The goal is to determine which attribution model—Last-Click, First-Click, or Time Decay—aligns most effectively with your campaign objectives, specifically focusing on conversion tracking, cross-channel attribution, and overall campaign optimization.

To ensure a comprehensive evaluation, please consider the following structured approach:

Inputs & Data

1. Data Sources:

   • Provide a detailed list of the data sources used for campaign tracking.
   • Are there any limitations or inconsistencies in the data that might impact the attribution model assessment?

2. Campaign Performance Metrics:

   • Share the specific KPIs (e.g., Conversion Rate, CLTV, ROAS) and their corresponding values for each campaign.
   • Are there any anomalies or outliers in the data that might skew the results?

3. Audience Demographics:

   • How do the demographics of the audience engaged across channels influence the attribution model?

Objectives & Deliverables

1. Objective:

   • Describe the primary goal of the attribution model (e.g., maximizing conversions, optimizing cross-channel credit distribution).

2. Deliverable:

   • Provide a detailed explanation of the recommended attribution model and its rationale, supported by data and best practices.

3. Scaling:

   • How will the recommended attribution model be scaled across all campaigns and channels without compromising performance?

Best Practices

• Model Transparency: Ensure the attribution model is transparent and aligns with the campaign objective.
• Attribution Analysis: Correlate time, visit, and path-based attribution models with sales or conversion data where possi