Conversion Tracking & Attribution Analysis | Fix Data Accuracy Issues

Enhanced Prompt:

Objective: Evaluate Google Ads Campaign Performance and Technical Accuracy

1. Scope of Evaluation:

   • Analyze the performance of tracking codes across all campaigns (e.g., mobile, desktop, app).
   • Assess conversion actions and attribution data for accuracy.
   • Investigate and resolve technical issues impacting data reliability.

2. Clear Objectives and Deliverables:

   • Objective: Ensure conversion tracking and attribution data accuracy, optimizing campaign performance.
   • Deliverables:
     • Comprehensive report outlining current data accuracy status.
     • Identification and documentation of technical issues.
     • Verified fixes and recommendations for improvement.

3. Industry Best Practices:

   • Data Security: Implement end-to-end encryption for tracking data storage.
   • Data Management: Use secure platforms and tools for tracking code deployment.
   • Monitoring: Regularly monitor for suspicious activities or anomalies.
   • Updates: Maintain updated tracking codes to avoid stale data.
   • Performance Optimization: Leverage tools like Google Analytics, Ad Manager, and Segment for enhanced performance.

4. Quality Expectations:

   • Data Accuracy: Aim for 99%+ data accuracy.
   • Conversion Rates: Achieve a conversion rate improvement of +20%.
   • Session Metrics: Ensure average session duration within [specific limit].
   • Attribution: Maintain accurate and actionable attribution data.

5. Technical Considerations:

   • Tracking Code Errors: Investigate issues such as invalid extensions or URL discrepancies.
   • Server-Side Issues: Check for errors like HTTP 500s in campaign tracking.
   • Data Collection: Ensure correctness of event