Google Ads Display Network: Creative Changes & ROI Analysis

Enhanced Prompt:

Objective:
To analyze historical data on creative changes within the Google Ads Display Network and evaluate their impact on Return on Ad Spend (ROAS). Identify key creative adjustments that have led to improved performance and provide actionable recommendations for optimizing ad campaigns.

Scope:
This analysis will focus on:

1. Historical data spanning the past 12 months.
2. Creative changes, including A/B tests, creative splits, and ad copy modifications.
3. Key metrics to evaluate:
   • Click-Through Rate (CTR)
   • Cost Per Click (CPC)
   • Cost Per Action (CPA)
   • Return on Ad Spend (ROAS)
   • Cost Per Acquisition (CPA)
   • Customer Acquisition Cost (CAC)

Data Analysis:

1. Perform A/B testing on all creative variations to determine statistically significant performance differences.
2. Analyze trends in CTR, CPC, and ROAS to identify correlations between creative changes and financial outcomes.
3. Segment data by audience demographics, devices, and channels to understand the impact of creative adjustments across different touchpoints.
4. Use Google Analytics and Ad Manager to track performance metrics and ensure data accuracy.

Recommendations:
Based on the analysis, provide the following:

• Top creative adjustments that improved ROAS and their underlying reasons.
• Best practices for future creative testing, including the importance of A/B testing and statistical significance.
• Strategies for optimizing ad copy, visuals, and targeting to drive higher engagement and conversions.
• Recommendations for refining audience segmentation and targeting strategies to align with creative changes.

Deliverables:

1. A detailed report summarizing key findings, metrics, and recommendations.
2. A presentation or dashboard for stakeholders to visualize creative performance trends.
3. A list of actionable strategies for optimizing ad campaigns in the Display Network.

Quality Expectations:

• Ensure the analysis is comprehensive, covering all rel