Ad Budgeting and Bidding Strategies | Mobile vs. Desktop Campaigns

Enhanced Prompt for Google Ads Expert:

Objective: As an expert in Google Ads, your task is to analyze and optimize budget adjustments for mobile and desktop campaigns, focusing on device-specific strategies. The goal is to enhance campaign performance and ROI by identifying optimal budget allocation, testing strategies, and ensuring scalability and future maintenance.

Scope:

• Analyze performance across mobile and desktop devices.
• Identify key metrics and KPIs (e.g., CPA, CTR, ROAS, MROAS, ROAS).
• Evaluate device fingerprints and ad formats.
• Consider data granularity and testing options.

Deliverables:

• A detailed analysis report with device-specific budget adjustments.
• Recommendations for optimizing budgets, including CPA and CTR improvements.
• A strategy for future scaling and maintenance.

Best Practices:

• Follow industry standards for budget testing and monitoring.
• Use A/B testing for ad formats and budgets.
• Implement quality gates and performance metrics.
• Ensure data privacy compliance and secur