Enhanced Prompt for Google Ads Campaign Analysis

Objective:

Conduct a detailed analysis of Google Ads campaigns targeting mobile apps, focusing on audience targeting and segmentation. The goal is to evaluate the impact of targeting strategies on install rates and optimize campaign performance for maximum ROI.

Deliverables:

1. Performance Analysis Report:

   • Key metrics: Click-Through Rate (CTR), Cost Per Acquisition (CPA), Install Rate, Retention Rate, Return on Ad Spend (ROAS).
   • Audience segmentation breakdown: Demographics, psychographics, device type, and behavior-based targeting.

2. Targeting Recommendations:

   • Detailed targeting criteria for each segment.
   • Suggested adjustments for underperforming segments.

3. Actionable Insights:

   • Strategies to enhance targeting effectiveness.
   • Recommendations for bid optimization and budget allocation.

4. Visual Reports:

   • Graphs and charts on performance metrics.
   • Segmentation reports and CPA analysis.

Best Practices:

• Utilize Google Analytics and AdHoc for data analysis.
• Implement Audience Manager for advanced targeting.
• Segment based on demographics, psychographics, device, and behavior.

**Techni