Ad Extensions & Customizers Performance | Text, Image, Video Ads

Enhanced Prompt for Evaluating Ad Extensions Across Text, Image, and Video Formats

Objective: The objective of this analysis is to evaluate the performance of ad extensions across text, image, and video formats, identifying variations in effectiveness and providing actionable insights for optimization. The goal is to enhance ad campaigns by understanding format-specific behaviors and improving overall performance.

Scope:

1. Ad Formats:

   • Text Ads: Including single-line, multi-line, and rich text ads.
   • Image Ads: Covering various resolutions (e.g., 300x250, 728x90) and formats (e.g., PNG, JPG).
   • Video Ads: Exploring different video formats (MP4, MOV) and durations (15s, 30s).

2. Performance Metrics:

   • Load Time: Time taken for the extension to load.
   • User Engagement: Click-through rates (CTR), watch time, and like/dislike metrics.
   • Conversion Rate: Click-through rate leading to desired actions (e.g., purchases, sign-ups).
   • Device Compatibility: Performance across different device types and screen sizes.

3. Deliverables:

   • Detailed performance report for each ad format.
   • Top-performing ad extensions for each format with examples.
   • Actionable recommendations for optimization.
   • Insights report with visualizations (charts, graphs) for easy understanding.

Methodology:

1. Industry Best Practices:

   • Conduct A/B testing to compare ad formats.
   • Use multi-touch attribution for accurate campaign tracking.
   • Analyze user behavior data from Google Analytics and Ad Manager.

2. **Technical