Negative Keyword Optimization | Improve Campaign Performance

Enhanced Prompt for Google Ads Keyword Optimization

Title:
"Optimize Negative Keywords for Improved Campaign Performance –专家建议"

Objective:
In this task, we will evaluate the effectiveness of your current negative keyword list, analyze recent campaign data, and provide actionable recommendations for additions or removals. Our goal is to maximize targeting precision, reduce wasted spend, and improve overall campaign ROI.

Deliverables:

1. A detailed analysis of the current negative keyword list, including its performance metrics.
2. Clear recommendations for keyword additions or removals based on data insights.
3. A strategic adjustment plan for the updated negative keyword list.
4. A follow-up action plan for monitoring and re-evaluating the negative keyword list over time.

Industry Best Practices:

• Evaluate the negative keyword list within the context of renewal or budget refresh cycles.
• Consider bid optimization and enforced exclusions to prevent unintended keyword overlaps.
• Ensure list accuracy by analyzing dimensionalizer data to confirm exclusions.
• Conduct A/B testing on candidate keywords to validate recommendations.

Key Performance Indicators (KPIs):

• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Return on Ad Spend (ROAS)
• Lead Velocity (if applicable)
• Lifetime Value (LTV)
• Competitor analysis to identify gap opportunities

Technical Considerations:

• Use Google Analytics to measure traffic performance.
• Leverage dimensionalizer to segment traffic by keyword.
• Analyze word-level performance with AdWords too