Keyword Optimization & Research | Improve Ad & Landing Page Scores

Enhanced Prompt:

"Objective: Analyze keyword-level quality scores and ad relevance metrics to identify opportunities for improving ad performance. Create actionable recommendations for optimizing keywords, ads, and landing pages based on low-quality scores and areas for enhancement. This will involve evaluating keyword research, ad copy, landing page content, and user intent to ensure alignment with high-quality search intent and performance metrics.

Deliverables:

1. Detailed analysis report of keyword performance, including quality scores and relevance metrics.
2. Comprehensive recommendations for keyword optimization, including keyword shortlisting and deselection strategies.
3. Structured recommendations for ad copy and landing page improvements, focusing on clarity, relevance, and engagement.
4. A final report summarizing improvements made, including KPIs such as Click-Through Rate (CTR), Cost Per Click (CPC), and Click-Through Score (CLS) improvements.
5. Implementation plan and action items for addressing low-scoring keywords and landing pages.

Industry Best Practices:

• Utilize tools like SEMrush, SimilarWeb, Ahrefs, and AdSumo for comprehensive keyword research and ad analysis.
• Apply SEO best practices to ensure landing pages are optimized for both human readers and search engines.
• Assess the alignment of ad creative and landing page content with high-quality search intent.

Quality Expectations:

• Keywords with scores below X.XX should be evaluated for optimization or deselection.
• Ads should be reviewed for clarity, visuals, and alignment with keyword intent.
• Landing pages should be evaluated for relevant content, crisp CTA buttons, and alignment with keyword focus.
• Improve onboarding and setup steps to ensure seamless performance across all touch