Keyword Optimization & Research | Customer Journey & Conversion Paths

Enhanced Prompt:

Category: Google Ads
Subcategory: Keyword Optimization and Research

Prompt:

Objective:
Assess keyword-level conversion paths and attribution to optimize SEO and conversion performance. Identify high-performing keywords, analyze customer journey stages, and determine the role of keywords in driving conversions. Put another way, investigate how keywords contribute to a company’s return on ad spend (ROAS) and overall digital strategy.

Deliverables:

• Keyword Performance Report: Comprehensive analysis of keyword traffic, click-through rates (CTR), and conversion rates (CVR) across channels.
• Conversion Path Mapping: Detailed breakdown of customer journey stages influenced by keywords, including funnel stages.
• ** Attribution Model:** A well-documented model detailing how keywords contribute to conversions.
• ** recommending Keyword List:** Top keywords with highest ROAS, supported by data and insights.
• Implementation Strategy: Actionable recommendations for keyword optimization, including testing and reoccurring strategies.

Methodology:

1. Data Collection: Gather data from Google Analytics, Google Search Console, and ad platforms.
2. Keyword Analysis: Use tools like Google Search Console, SEMrush, and Ahrefs to identify high-performing keywords.
3. Conversion Tracking: Map conversion paths from awareness to purchase.
4. ** Attribution Analysis:** Evaluate first-click, multi-channel, and last-click attribution models.
5. Testing and Optimization: Run experiments to test keyword combinations.

Industry Best Practices:

• Focus on high-intent keywords using semantic analysis.
• Use tools like Google's Keyword Planner and AdHoc Search Planner.