Keyword Optimization & Research | Strategies for Campaign Performance

Enhanced Prompt for Google Ads Keyword Optimization and Research

Objective:
To analyze the performance of keyword themes or clusters within current campaigns, identify high-performing and underperforming groups, and develop actionable strategies to expand or refine these clusters. The goal is to enhance overall campaign performance, improve return on ad spend (ROAS), and optimize for search engine optimization (SEO).

Scope:
Focus on the following areas:

1. Identify high-performing keyword clusters across different campaigns.
2. Analyze under-performing clusters to determine opportunities for expansion or refinement.
3. Evaluate keyword density, relevance, and intent using Google Analytics and keyword research tools.
4. Propose strategies to enhance keyword groupings, including resource allocation and targeting.

Deliverables:

• Detailed analysis of keyword clusters, including their performance metrics and recommendations for action.
• A refined keyword strategy, including specific clusters to expand, modify, or remove.
• Measurable outcomes, such as expected increases in Click-Through Rate (CTR), Cost Per Click (CPC), and Return on Ad Spend (ROAS).

Recommendations:

1. Performance Optimization:

   • Use tools like Google Analytics to identify high-performing keywords and their corresponding CTRs.
   • Analyze daily and weekly traffic sources to understand keyword intent and relevance.
   • Consider implementing bid adjustments (e.g., cost-per-click or cost-per-action) based on keyword performance.

2. Cluster Refinement:

   • Evaluate clusters for keyword inclusivity and exclusivity.
   • Ensure clusters reflect user intent by monitoring search intent and related queries.
   • Remove or modify clusters with no incoming traffic or negatively impacting results.

3. Best Practices:

   • Stay updated with industry trends and competitor strategies.
   • Use keyword research tools (e.g., SEMrush, Answer the Public, Ahrefs) to validate keyword targeting.
   • Implement robust keyword exclusivit