Ad Policy Compliance for Callout and Site Link Extensions | Ad Review Guidelines

Enhanced Prompt for Google Ads Ad Policy Compliance Review: Callout and Site Link Extensions

Objective:
To ensure compliance with Google Ad policies for callout and site link extensions by conducting a comprehensive review of the following areas: user experience, functionality, performance, and regulatory adherence. The review should identify gaps, provide actionable recommendations, and outline a structured implementation plan.

Deliverables:

1. Compliance Analysis Report:

   • Identify compliance issues in the ad copy, visuals, and user experience.
   • Analyze the effectiveness of the callout and site link extensions across different device categories (desktop, mobile, tablets).

2. Technical Specifications Review:

   • Evaluate the ad copy, images, and video content for adherence to Google Ad policy guidelines.
   • Assess the capability of the extensions to handle complex responses and device variations.

3. Performance Metrics Overview:

   • Report on click-through rates (CTR), conversions, and audience engagement.
   • Identify trends in user behavior and content preferences.

4. ** recommending Compliance and Functional Improvements:**

   • Identify specific improvements needed for compliance, including adherence to language style guides and accessibility standards.
   • Provide technical fixes for functional issues related to performance and user experience.

5. Implementation Roadmap:

   • Outline a timeline for implementing recommendations, including necessary training for the team.
   • Suggest tools or technologies to facilitate the process, such as Google Ad Manager, SimilarWeb, or Google Analytics.

** industry Best Practices and Standards:**

• Ad Extensions Policy ( terribly specific Google document).
• Performance and Delivery Requirements ( Cannes Institute Guide).
• Accessibility Guidelines for Ad Extensions.
• Content Strategy Guidelines for Callouts and Site Links.

Quality Expectations:

• The review report should be detailed, structured, and clearly delimited into categories such as compliance, functionality, performance, and user experience.
• The report should include specific metrics and KPIs such as CTR, device support percentages, video file size limits, and HTTPS adherence.
• Clear, actionable recommendations should provide a roadmap fo