Enhanced Prompt for Google Ads Ad Policy Compliance Review

Category: Google Ads
Subcategory: Ad Policy Compliance and Ad Review

Objective:

Conduct a detailed analysis of Google Ads ad policy compliance across text, image, and video ad formats. Identify trends, pinpoint areas of concern, and recommend actionable strategies to mitigate risks associated with policy violations.

Deliverables:

1. Compliance Analysis Report:

   • Detailed breakdown of policy violations per ad format (text, image, video).
   • Identification of common and recurring violations (e.g., inappropriate content, false advertising claims, clickable ads without URLs).
   • Comparison of compliance trends across ad formats.
   • Visualizations (charts, graphs) to illustrate compliance metrics.

2. Recommendations Document:

   • Prioritization of compliance improvements based on severity and impact.
   • Suggested technical and policy changes.
   • Cross-functional collaboration plan to address challenges.

3. Performance Dashboard:

   • Dashboard for real-time monitoring of compliance metrics.
   • Alerts for scheduled and unscheduled compliance checks.

Industry Best Practices and Standards:

• Ad Manager and Google Ads best practices for creating and testing ads.
• CMA (Core Marketing Automation) compliance principles.
• Google Ads Ad Policy Risk Report for Google Cloud Platform (GCP).

Relevant Technical Considerations:

• File Formats: Ensure image files (_TBTF, ATC) and video files (ATP) adhere to Google's specified formats.
• URLS: Validate URLs in clickable text, image, and video ads.
• Days payable outstanding (DPO): Monitor and reduce DPO in campaigns.
• adsighbour: Optimize for third-party cookies and analytical tools.
• Attribution: Ensure consistent attribution policies across campaigns.

Potential Challenges and Solutions:

1. Volume of Data:

   • Implement automated analytics tools and dashboards to streamline reporting.
   • Focus analysis on high-risk campaigns or high-performing formats.

2. Lack of Awareness: