Competitor Analysis for Affiliate Location Extensions | Benchmarking Insights

Enhanced Prompt: Comprehensive Competitor Analysis for Affiliate Location Extensions

Objective: The goal of this analysis is to provide a detailed examination of how competitors are leveraging affiliate partnerships in their Google Ads ad extensions. This analysis will focus on identifying strategies, benchmarking performance, and deriving actionable insights to optimize your own ad campaigns.

Scope:

1. Ad Extensions Analyzed: Focus on product, deal, coupon, and location-based ad extensions.
2. Timeframe: Analyze data over the past 30 days, considering seasonal trends.
3. Data Sources: Utilize Google Analytics, Ad Manager, and official competitor websites.

Data Collection:

1. Data Types: Collect data on CTR, conversion rates, ROAS, audience demographics, and ad spend.
2. Sample Size: Ensure a representative sample of competitors, including top-performing and underperforming entities.
3. Data Granularity: Analyze data at the keyword, device, and location level.

Analysis:

1. Strategies Identified: Highlight the types of affiliate partnerships used, such as product bundles, location-based offers, and referral links.
2. Performance Metrics: Compare CTR, conversion rates, and ROAS against industry benchmarks.
3. Trends: Identify emerging trends, such as the use of dynamic ad extensions or location-based targeting.

Recommendations:

1. Optimization Tips: Provide actionable strategies for improving CTR, conversion rates, and ROAS.
2. Content Strategy: Align content wi