Budgeting and Bidding Strategies | Maximize Conversions & ROAS

Enhanced Prompt:

"Analyze and recommend advanced bid strategies to maximize conversions and Return on Ad Spend (ROAS) for a Google Ads campaign. This involves optimizing budget allocation, setting effective bids, and leveraging industry best practices to achieve measurable results.

Objective:

1. Identify optimal budget distribution across campaigns, keywords, and ad groups.
2. Implement bid strategies that maximize click-through rates (CTR) while minimizing cost per click (CPC).
3. Design ad copy and visuals that drive targeted traffic and conversions.
4. Optimize for sales funnel stages, from awareness to purchase.

Deliverables:

1. A detailed bid strategy report including CTR, CPC, and CPA metrics.
2. Recommendations for budget allocation across campaigns and keywords.
3. Suggested bid amounts based on keyword performance and target devices.
4. A landing page review with actionable SEO and performance optimizations.
5. Identified opportunities for dynamic ad testing and A/B testing.
6. Predictions for expected conversions, ROAS, and adjustments for future campaigns.

Industry Best Practices:

• Prioritize high-performing keywords with a CTR of 1-3% and an average CPC of under $2.
• Maintain a healthy CPA of $5-$10 while targeting audience segments with an ROI of 30% or higher.
• Regularly re