Keyword Optimization & Research | Boost Search Impression Share

Enhanced Prompt:

Category: Google Ads
Sub-Category: Keyword Optimization and Research

Prompt:

Objective:
Conduct a comprehensive keyword optimization and research campaign to analyze search impression share data for specific keywords. The goal is to recommend actionable strategies to increase search impression share, boost keyword visibility, and enhance overall search engine performance.

Scope:

• Analyze search impression share data for a designated keyword portfolio (specific keywords or categories).
• Utilize Google Analytics, the Google Ad Normally API, and Meet theKPIs to gather and analyze data.
• Implement best practices to increase keyword visibility and search share across all platforms (e.g., Google, Instagram, adhere to Google My Business best practices).
• Focus on actionable recommendations that can be implemented within 60 days to increase search impression share by [X]% (e.g., 10-20%).

Deliverables:

1. A detailed keyword portfolio analysis, including:

   • Search volume trends (daily, weekly, monthly).
   • Current keyword search share (top-performing, underperforming, and high-potential keywords).
   • Keyword competition analysis (PPC and organic search).

2. Recommendations for increasing search impression share and keyword visibility, including:

   • Links building and outreach strategies.
   • Content optimization and creation for target keywords.
   • Suggested adjustments to bid prices and ad copies.
   • Identified opportunities for multi-channel attribution and cross-platform campaigns.

3. A step-by-step action plan to implement recommendations, including timelines and key deliverables for each phase.

4. A report with actionable insights, including:

   • Top-performing keywords.
   • High-potential keywords for growth.
   • Best-performing content and ad formats.
   • Identified risks and mitigation strategies.

Technical Considerations:

• Use Google Analytics to track key metrics such as search share, click-through rates (CTR), and conversion rates.
• Leverage the Google Ad Normally API to gather historical and real-time impression data.
• Incorporate tools like Meet theKPIs for advanced keyword analysis and Google Optimize for testing ad creatives.
• Utilize Google My Business for local SEO best practices, ensuring consistency across primary and secondary accounts.
• Use SimilarWeb or Ahrefs for competitor keyword analysis and backlink research.

Quality Expectations:

• Ensure accuracy and consistency in reporting, with a focus on actionable insights.
• Provide clear, conci