Conversion Tracking and Attribution | Top-Converting Keywords Analysis

Enhanced Prompt for Google Ads Conversion Tracking and Attribution Analysis

Objective: Conduct a comprehensive analysis of the Attribution Data for our Top-Performing Keywords to identify their impact on the Conversion Path. This analysis will employ best practices to ensure accurate insights and actionable recommendations for optimizing conversion rates.

Deliverables:

• A detailed report summarizing the analysis, including Key Performance Indicators (KPIs) such as conversion rate, cost per conversion, average order value, and ROAS (Return on Ad Spend).
• A list of Top Performing Keywords with their attribution percentages, Contribution to Conversion Rate, and CTR (Click-Through Rate).
• Attribution Data Visualizations ( charts, graphs) to illustrate the impact of each keyword.
• Recommendations for Keyword Optimization, Attribution Modeling Adjustments, and %(optional)Google Ads A/B Testing Variations.

Industry Best Practices:

1. Utilize tools like Google Analytics, Multi-Channel Funnels, and Google Ads for comprehensive attribution modeling.
2. Implement Multi-Touch Attribution to understand the customer journey's touchpoints.
3. Ensure Data Quality by validating and enriching data from Google Analytics using Google Tag Manager.
4. Perform Benchmarking against Competitors' Attribution Data to gain competitive insights.

Quality Expectations:

• Report Structure: Clean, organized, with clear sections for Analysis, Recommendations, and Visualizations.
• Metrics: Include Conversion Rate, Cost per Lead/Opportunity, CRP (Cost per Acquisition), AOV (Average Order Value), and ROAS.
• Recommendations: Specific, actionable, and data-driven with clear precedents or analogies where relevant.
• Data Accuracy: Verify data accuracy and consider data gaps using manual tracking or Google Tag Manager.
• Thoroughness: Cover all relevant aspects of the analysis without unnecessary fluff.
• Security: Adhere to Google’s Privacy Principles and ensure data