Ad Policy Compliance Analysis | Branded vs. Non-Branded Keywords

Enhanced Prompt for Google Ads Ad Policy Compliance Analysis

Objective:
To conduct a comprehensive analysis of historical data on ad policy compliance for branded vs. non-branded keywords, identifying trends, variations, and implications for bidding strategies. The analysis will provide actionable insights to optimize ad performance and ensure compliance with Google Ad policies.

Deliverables:

1. A detailed report outlining compliance requirements for branded and non-branded keywords over a specified time frame.
2. A comparative analysis highlighting differences in compliance metrics, including keyword categories, bid ceilings, and content policies.
3. Recommendations for optimizing ad campaigns based on compliance trends and best practices.
4. Identified key metrics and KPIs to monitor post-analysis, such as percentage improvement in compliance rates and expected ad reach.

Enhanced Scope and Considerations:

1. Define Scope:

   • Analyze compliance data for branded keywords (e.g., product names, brands) vs. non-branded keywords (e.g., generic terms, categories).
   • Focus on historical data over the past 6-12 months to identify patterns and shifts.

2. Key Objective:

   • Determine how compliance requirements evolve with Ad policy updates and how they are applied differently to branded and non-branded keywords.

3. Data Sources:

   • Google Analytics (for ad performance data).
   • Google AdWords platform (for compliance-related data and reporting).
   • Bing Ads and other search platforms (if applicable).

4. Analytical Approach:

   • Segregate keyword categories into branded and non-branded.
   • Compare compliance metrics (e.g., enforced compliance rates, ad creative fulfillment rates, and attribute violation rates).
   • Identify trends, such as the impact of brand placement on ad performance and compliance.

5. Industry Best Practices:

   • Focus on structured keyword categories and standardized naming conventions for branded terms.
   • Incorporate bid ceiling ad