Keyword Optimization & Research | Match Type Performance Review

Enhanced Prompt for Google Ads Campaign Review: Keyword Match Type Optimization

Objective: The objective of this review is to enhance the performance of your Google Ads campaigns by optimizing the match types for keywords. The goal is to achieve higher Click-Through Rates (CTR), improve conversion rates, and increase return on investment (ROI). This analysis will guide strategic adjustments to ensure your campaigns are aligned with industry standards and best practices.

Deliverables:

1. Comprehensive Report: A detailed analysis of current keyword match types, including their performance metrics and recommendations for changes.
2. Suggested Changes: Recommendations for match type adjustments across packages or individual keywords.
3. Data Analysis: Use of relevant data insights from Google Analytics and Search Console to support analysis.
4. Recommendations: Concise and actionable strategies for optimizing keyword match types.
5. Test Plan: A structured plan for conducting A/B tests to validate hypotheses and measure the impact of changes.

Industry Best Practices:

• Keyword Testing: Limit tests to no more than 3-4 keywords to a package or 3-5 single keywords, ensuring efficient use of limited budgets.
• Data Utilization: Analyze daily, weekly, and monthly performance data to track improvements.
• A/B Testing: Conduct paired A/B tests with a minimum of 7 days data and report on confidence levels.
• Conversion Tracking: Focus on short-term improvements in conversion rates and long-term retention metrics.
• Keyword Prioritization: Identify high-impact keywords using a Pareto analysis.
• Budget Allocation: Test high-performing keywords first if budget is constrained.

Quality Expectations:

• The report must be comprehensive, organized, and clear, ensuring all findings are well-documented.
• Include detailed metrics such as CTR, conversion rate, search position, impressions, CPC, keyword relevance, and performance A/B tests.
• Provide actionable recommendations with a clear test strategy to validate changes.
• Use visualization tools to enhance readability and insight extraction.

Technical Considerations:

• Utilize Google Analytics for tracking campaign performance.
• Define and follow a clear hypothesis testing process with test matrices.
• Ensure testing scope is manageable for team capacity and focus.
• Regularly mon