Enhanced Prompt for Google Ads Device Performance Analysis

Context

This analysis evaluates the performance of our Google Ads across mobile, desktop, tablet, and associated operating systems. The goal is to understand how different devices influence user preferences and ad performance, thereby informing data-driven optimization strategies.

Objectives

1. Performance Analysis: Assess ad performance across all devices by analyzing metrics such as Click-Through Rate (CTR), Conversion Rate, and Customer Journey Stage.
2. User Preferences: Identify device-specific user preferences through recall and relevance metrics.
3. Optimization Recommendations: Provide actionable insights for optimizing ad targeting, messaging, and visuals.
4. Report Structure: Present findings in a structured format including summary, recommendations, and appendices.

Deliverables

• Analysis Report: Detailed analysis across devices, including trends over time and across segments.
• Visualizations: Charts demonstrating device performance, conversion rates, and recall percentages.
• Data Export: Raw data export options (CSV, Excel, CSV with headers).
• Summary Report: Concise highlights of key findings, with variable highlighting for emphasis.
• Non-Technical Summary: Recap for stakeholders without technical knowledge.
• Appendices: Explanation of analysis tools, data collection sources, and assumptions.

Potential Challenges

1. Data Availability: Ensure sufficient data across devices.
2. Data Privacy: Secure handling of device identifiers.
3. Data Noise: Filter out non-relevant data points.
4. Analysis Interpretation: Clearly explain findings to non-experts.

Scalability and Future Maintenance

Implement a process for continuous analysis with regular updates.