Competitor Analysis for Ad Policy Compliance | Benchmarking Ad Disapprovals

Enhanced Prompt: Advanced Competitor Analysis for Google Ads Compliance and Benchmarking

Objective: Conduct a comprehensive analysis of competitor ad policies, focusing on compliance and disapproval metrics. Develop actionable strategies to enhance your Google Ads compliance, ensuring adherence to best practices and optimizing performance.

Scope:

1. Data Collection: Analyze competitor data on ad policy compliance, including CTR (Click-Through Rate) and CTRU (Click-Through Rate Under Test). Evaluate CPA (Cost Per Acquisition) and other relevant metrics.
2. Compliance Analysis: Assess how competitors handle ad policy challenges, such as keyword stuffing, bid manipulation, and ad placement issues.
3. Disapproval Reasoning: Investigate the primary reasons behind ad disapprovals, including keyword inaccuracies, bid overbids, and ad format violations.
4. Benchmarking: Compare your performance against competitors, identifying areas for improvement and best practices.

Deliverables:

1. Competitor Compliance Analysis Report:
   • Competitor compliance rate (e.g., 80%+ of competitors comply with policies).
   • Detailed breakdown of compliance across different ad types and regions.
2. Disapproval Analysis Report:
   • Top reasons for disapprovals (e.g., 90% of disapprovals due to keyword inaccuracies).
   • Case studies of successful disapproval resolution strategies.
3. Compliance Strategy Recommendations:
   • 10 actionable strategies to improve compliance (e.g., regular policy audi