Ad Copy and Ad Extensions | Expanded Text Ads vs Responsive Search Ads

Enhanced Prompt for Google Ads Performance Analysis

Objective: To evaluate and compare the performance of expanded text ads and responsive search ads in terms of ad relevance, click-through rates (CTR), and other key metrics. The goal is to determine which format yields better results and provide actionable insights for optimization.

Scope: The analysis will be conducted across all campaigns (A/B/C/D) across all devices and categories. We will gather data from the last 30 days, focusing on the last 14 days for assessment. The analysis will encompass both immediate and long-term performance, ensuring a comprehensive evaluation.

Deliverables:

1. -complete Performance Report: A detailed report highlighting the following metrics:
   • Click-Through Rate (CTR) comparison
   • Cost Per Click (CPC)
   • Return on Ad Spend (ROAS)
   • Ad relevance scores
   • Engagement metrics (CTR w/ impressions)
   • Conversion Rate (if applicable)
   • Bounce Rate
   • Mobile-friendliness
   • Load Time
2. Comparison Chart: A visual representation of the performance metrics for both ad types.
3. Recommendations: A list of 5 actionable strategies to optimize ad performance based on the findings.
4. Maintenance Plan: A strategy for future performance monitoring, including daily/weekly monitoring and quarterly A/B testing.

Metrics and Key Performance Indicators (KPIs):

• Expanded Text Ads:
  • impressions
  • clicks
  • cost
  • CTR
  • CPC
  • ROAS
  • relevance score
  • video views
  • video engagement
  • conversion rate
  • bounce rate
  • mobile optimization score
  • load time
  • user engagement (timing of interaction)
• Responsive Search Ads:
  • impressions
  • clicks
  • cost
  • CTR
  • CPC
  • ROAS
  • relevance score
  • video views
  • video engagement
  • conversion rate
  • bounce rate
  • mobile optimization score
  • load time
  • content delivery

Technical Considerations:

1. **Performance Op