Keyword Optimization & Research | Calculate CPC & Find Cost-Effective Keywords

Enhanced Prompt: Advanced Keyword Optimization and CPC Analysis

Title: Advanced Keyword Optimization and CPC Analysis for Scaling PPC Campaigns

Objective: The objective of this task is to analyze and optimize keyword performance to enhance the scaling and growth of your PPC campaigns. This involves identifying cost-effective keywords, analyzing CPC trends, and implementing strategies to maintain efficiency and scalability.

Deliverables:

1. A detailed analysis report highlighting top-performing keywords and their CPC metrics.
2. A strategy for identifying and prioritizing cost-effective keywords for scaling.
3. Recommendations for optimizing keyword targeting and budget allocation.
4. Tools and techniques for tracking keyword performance and conducting A/B testing.

Methodology:

• Data Collection: Gather data from Google Ad Manager, including CPC, impressions, clicks, and conversion data for all keywords.
• Tools and Technologies: Utilize Google Analytics for trend analysis, SEMrush for keyword research, and Ahrefs for competitive analysis.
• Analysis: Calculate relevant metrics such as CPC, CTR, conversion rate, ROAS, and keyword relevance scores.

Considerations:

1. Keyword Quality and Relevance: Assess the relevance and com