Ad Policy Compliance & Ad Review | Impact of Disapproved Ads on Campaign Performance

Enhanced Prompt for Google Ads: Ad Policy Compliance and Ad Review

Objective:

This task requires a detailed analysis of how disapproved ads impact campaign performance, encompassing metrics like conversion rates, Click-Through Rate (CTR), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), campaign spend, and compliance adherence. The analysis should include recommendations to optimize ad delivery and enhance ROI, supported by actionable insights and best practices.

What Needs to Be Done:

1. Comprehensive Analysis:

   • Identify Key Metrics: Disapprovals, retention rates, and post-disapproval performance metrics.
   • Examine Ad Campaigns: Assess the role of disapproved ads in different campaigns, including creative, targeting, and bidding behaviors.
   • Track Performance Metrics: CTR, conversion rates, ROAS, CPA, campaign spend before and after disapprovals.

2. Deliverables:

   • Final Report: Detailed analysis of disapproved ad impact, including underlying reasons, actionable recommendations, and specific adjustments.
   • Recommendations: Strategies for optimizing ad delivery and enhancing ROI, based on data analysis.
   • Retainable Insights: Key findings, conclusions, and Nigel's permissible adjustments, with documentation provided.
   • (create) Suggested Tools: Google Analytics, Ad Manager, Google Optimize, Ad Dimensions for data tracking and optimization.
   • Identify Specific Needs: stakeholder input for ensuring actionable conclusions.

3. Industry Best Practices:

   • Employ tracking and monitoring of ad performance through tools like Google Analytics.
   • Leverage optimization platforms such as Google Optimize for A/B testing.
   • Adhering to Google's Ad Policy compliance, respecting restrictions during disapprovals.
   • Utilize candidate metrics and tools to refine ad strategies.

4. Quality Expectations:

   • Ensure t