Ad Policy Compliance Analysis | Branded vs. Non-Branded Keywords

Enhanced Prompt:

Objective:
To conduct a detailed analysis of ad policy compliance requirements for branded and non-branded keywords, identifying variations in compliance expectations, optimizing keyword strategies, and ensuring adherence to regulatory standards. The goal is to provide actionable insights to enhance advertising effectiveness and regulatory compliance.

Deliverables:

1. A comprehensive report outlining compliance requirements for branded and non-branded keywords.
2. A comparative analysis of keyword performance metrics, including Click-Through Rate (CTR), Cost Per Mille (CPM), and conversion rates.
3. Recommendations for optimizing keyword selection and targeting strategies to meet compliance requirements.
4. A roadmap for monitoring and maintaining compliance with evolving regulations.
5. Tools and technologies for keyword analysis, reporting, and compliance tracking.

Methodology:

1. Data Collection: Gather data on branded and non-branded keywords, including their frequency, relevance, and performance metrics.
2. Compliance Analysis: Evaluate compliance with Google Ad Policy Guidelines, including EEA regulations, GDPR, and CCPA.
3. Performance Metrics: Analyze CTR, CPM, conversion rates, and cost per conversion for each keyword segment.
4. Regulatory Updates: Monitor and incorporate updates to Google Ad Policies and other relevant regulations.
5. Optimization Recommendations: Provide actionable strategies for selecting keywords that align with compliance requirements and drive measurable results.

Analysis:

• Compare compliance requirements for branded vs. non-branded keywords, identifying any discrepancies or overlapping standards.
• Evaluate the impact of keyword cannibalization on compliance and performance.
• Assess the role of dynamic ad groups and their compliance implications.

Recommendations:

1. Prioritize keywords that align with compliance requirements and have strong performance metrics.
2. Implement keyword filtering and exclusion lists to avoid non-compliant content.
3. Use tools like Ad Hopper and SimilarWeb to analyze keyword performance and compliance.
4. Conduct A/B testing to identify the most effective compliant keyword strategies.
5. Regularly audit and update keyword lists to maintain compliance wit