Campaign Performance Analysis | Optimize Ads with Negative Keywords

Enhanced Prompt:

Objective:
To analyze the search terms report from Google Ads to identify negative keywords and actionable insights that enhance ad relevance and reduce wasted spend. The goal is to optimize ad performance by improving targeting efficiency, reducing campaign budgets, and increasing return on ad spend (ROAS).

Deliverables:

1. A detailed keyword analysis report, including a list of negative keywords identified for each campaign.
2. A actionable recommendations document tailored to the specific campaigns, outlining steps to improve ad relevance and eliminate targeted negative keywords.
3. A measurable improvement plan, including metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Return On Ad Spend (ROAS), and Overall Ad Reach (OAR).
4. A comprehensive monitoring framework to track the impact of keyword removal and ad copy testing on campaign performance.

Industry Best Practices and Standards:

• Ad fprintf: Use negative keywords sparingly and in combination with broad targeting to avoid reducing campaign performance.
• Budget allocation: Apply budget capping on negative keyword campaigns to ensure optimal ROI.
• Testing: Regularly test ad copy, headline, and C创意 with a focus on avoiding negative keywords.
• Frequency analysis: Implement and monitor frequency capping to prevent users from seeing the same ad repeatedly.

Technical Considerations:

• Ensure that the search terms report is exported in a format compatible with Google Ads and supported by the appropriate Google Ads Query Relativity API.
• Validate the accuracy of keyword relevance scores and ensure that negative keyword lists are based on a thorough understanding of the target audience's intent.
• Optimize campaign setup to reflect the current business objectives, including the use of negative keywords, tracking, and ad group structure.

Challenges and Solutions:

1. Time to analyze: Address by allocating dedicated time for keyword analysis and prioritizing campaigns with the highest impa