Google Ads for Local Businesses | Ad Extensions & Customizers

Enhanced Prompt:

Objective:
Analyze the local advertising campaign data to evaluate the usage and performance of ad extensions and customizers. The goal is to provide actionable insights and recommendations to enhance the local ad performance for a Google Ads campaign targeting local businesses.

Key Questions to Address:

1. How are ad extensions being utilized in the local campaign?

   • Identify the most commonly used ad extensions and their distribution across different devices and browsers.
   • Analyze the frequency of ad extension installations and their impact on ad delivery.

2. How are customizers being applied in the local campaign?

   • Determine the types of customizers being used (e.g., custom audience, interest, location, or demographic customizers).
   • Assess the frequency and distribution of customizer installations across the target audience.

3. How do ad extensions and customizers currently enhance local ad performance?

   • Identify the key metrics (e.g., Click-Through Rate (CTR), Cost Per Click (CPC), Return On Ad Spend (ROAS), impressions, and conversions) that have been impacted by the use of ad extensions and customizers.
   • Analyze the correlation between the use of ad extensions/customizers and improvements in local ad performance.

4. What is the potential for optimizing ad extensions and customizers to further enhance local ad performance?

   • Evaluate the performance of specific ad extensions and customizers.
   • Identify underperforming ad extensions/customers and explore reasons for their underperformance.

Deliverables:

• A detailed analysis of ad extension and customizer usage patterns.
• A comprehensive report on the impact of ad extensions and customizers on local ad performance.
• Recommendations for optimizing ad extensions and customizers to improve local ad performance.
• A data-driven strategy for enhancing the effectiveness of ad extensions and customizers in a local business context.

Industry Best Practices and Standards:

• Ad extensions and customizers should be used in compliance with Google’s Ad Manager guidelines.
• Regular A/B testing of ad extensions and customizers should be conducted to ensure they deliver the best performance.
• Consider regional differences in ad extension and customizer usage and performance.

Technical Considerations:

• Identify the suppor