Google Ads for Real Estate | Audience Targeting & Campaign Performance

Enhanced Prompt for Google Ads Real Estate Campaign Analysis

Objective: Evaluate the effectiveness of Google Ads campaigns in the real estate sector, focusing on audience targeting and segmentation. Assess how targeted strategies influence property inquiry rates, aiming to optimize ad performance and conversion rates.

Scope:

• Analyze campaigns over a 30-day period.
• Target properties in urban and suburban areas, focusing on demographics (age, income, household size) and psychographics (interests, hobbies).
• Implement segmentation strategies such as geographic targeting and property type.

Deliverables:

• Detailed performance report including CTR, conversion rates, and cost per lead.
• A/B test recommendations for targeting and creatives.
• Insights on audience overlap and optimization strategies.

Quality Expectations:

• Ensure traffic sources are high-quality and relevant.
• Verify targeting logic is clear and consistent.
• Confirm GDPR compliance and ethical pract