Competitor Ad Positioning Analysis | Impact on Ad Visibility & Rank

Enhanced Prompt for Competitor Analysis and Benchmarking

Objective:
To conduct a detailed analysis of competitor ad positioning strategies, focusing on their impact on your ad visibility and rank within the specified targeting goals. The analysis should provide actionable insights, strategic recommendations, and measurable improvements to your Google Ads performance.

Deliverables:

1. Competitor Positioning Analysis Report:

   • A comprehensive report outlining competitor ad placement strategies, targeting criteria, and frequency.
   • Key metrics: Click-Through Rate (CTR), Click-Per-Impression (CPI), Return on Ad Spend (ROAS), and user engagement metrics (views, seconds on page, conversions).
   • Data visualization: Use of tools like Google Analytics, SEMrush, or Ahrefs to create charts, graphs, and infographics for better understanding.

2. Competitor Insights Report:

   • A detailed breakdown of competitor ad performance, including top-performing campaigns, creative strategies, and targeting approaches.
   • Identification of high-performing keywords, devices, or user intent categories.
   • Benchmarking your ad performance against competitors' best practices.