Competitor Analysis for Google Ads | Benchmarking Campaign Performance

Enhanced Prompt:

Objective:
Conduct a comprehensive competitive analysis of our Google Ads campaigns to benchmark their performance against top competitors. This analysis should provide actionable insights and recommendations to optimize our campaigns and improve overall campaign performance.

Deliverables:

1. Performance Overview:

   • A detailed comparison of key performance metrics (e.g., Click-Through Rate (CTR), Cost Per Click (CPC), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA)) between our campaigns and those of our top competitors.
   • Analysis of seasonal trends and performance variations across different channels (e.g., Search, Display, ads content types).

2. Key Metrics Analysis:

   • Breakdown of top-performing keywords,_First impressions, landing pages, devices, and ad formats that drive conversions for both our campaigns and competitors.
   • Identification of gaps in performance (e.g., higher CPC for our campaigns at certain keywords) and opportunities for improvement.

3. Competitor Insights:

   • Analysis of competitor advertising strategies, including ad spend allocation, creative briefs, target audiences, and content types.
   • Identification of best-in-class practices, such as the use of specific ad formats (e.g., 3D Cǎp) or creative structures that yield high performance.

4. Budget Allocation Analysis:

   • Examination of how budget is distributed across keyword targeting, accounts, and audiences for both our campaigns and competitors.
   • Recommendations for optimizing budget allocation to maximize ROI.

5. Recommendations for Improvement:

   • Strategies to enhance performance, such as repositioning keywords, refining targeting criteria, or optimizing ad copies and headlines.
   • Identifying high-performing competitors to emulate in specific aspects of our campaigns.

Methodology:

• Extract data from Google Analytics and Google Ad Manager for our campaigns.
• Use publicly available data, third-party tools (e.g., Google Search Operators, Momentum, or SimilarWords), and internal metrics to evaluate competitor performance.
• Engage with competitors to understand their advertising strategies and address any potential vendor lock-in situations.

**Technical