Remarketing for Real Estate Ads | Boost Property Inquiries with Google Ads

Enhanced Prompt for Google Ads Real Estate Campaign Optimization

Objective: The goal is to enhance remarketing strategies for real estate campaigns to re-engage leads and drive inquiries. Specific objectives include:

1. Increase Website Traffic: Achieve a 20% increase in website visits within 3 months.
2. Boost Inquiries: Target 1,000 new inquiries through Google Ads.
3. Improve Conversion Rates: Ensure a conversion rate of at least 2% from inquiries to bookings.
4. Drive Sales: Aim to close 50 properties within the same period.

Deliverables:

1. Campaign Setup:

   • Implement multi-touch remarketing campaigns.
   • Use Google Analytics to track performance and refine strategies.

2. Targeting:

   • Segment audiences based on property type, location, and previous engagement.
   • Utilize Google Ads Manager for campaign management.

3. Bid Optimization:

   • Set dynamic bids to maximize ROI.
   • Monitor and adjust bids based on performance data.

4. Performance Analysis:

   • Analyze KPIs such as Click-Through Rate (CTR), Return on Ad Spend (ROAS), and conversion rates.
   • Use lead scoring to prioritize high-value leads.

5. Quality Gates:

   • Optimize landing pages for mobile responsiveness and user experience.
   • Implement quality gates to filter low-quality traffic.

Industry Best Practices:

• Segmentation: Target based on property type, location, and previous interactions.
• Targeting Options: Use interest, behavior, and location-based targeting.
• Bid Strategies: Implement