Ad Policy Compliance for Callout and Site Link Extensions | Guidelines

Enhanced Prompt:

Objective:
To ensure compliance with Google Ad Policies for Callout Extensions and Site Link Extensions, this task requires a detailed assessment of compliance considerations, including content requirements, user experience, technical specifications, and content policies. The goal is to identify and address any gaps, develop actionable recommendations, and provide a clear roadmap for implementation.

Deliverables:

1. A comprehensive compliance assessment report for Callout Extensions and Site Link Extensions.
2. A detailed checklist of compliance considerations.
3. Recommendations for improving compliance.
4. Suggested technical specifications and best practices.
5. A roadmap for implementation and monitoring.

Industry Best Practices and Standards:

• Review Google’s Ad Policy documents, including the Ad Policy Guidelines and Ad Manager.
• Utilize Google’s Ad Extensions API for testing and implementation.
• Follow Google’s Ad Quality Guidelines for Callout and Site Link Extensions.
• Reference Google’s Content Quality Guidelines for Callout Extensions.
• Stay updated with any changes to Google’s Ad Policies.

Quality Expectations:

• Ensure compliance with all specified requirements.
• Provide clear, actionable recommendations.
• Include specific metrics or KPIs (e.g., Call-Through Rate (CTR), Call-Through Value (CTR), Click-Through Value (CTV), Conversion Rate, Cost Per Click (CPC), Cost Per Lead (CPL), Lead-to-Cost (LTC), Customer Lifetime Value (CLV)).
• Use industry-standard terminology.
• Include relevant technical specifications, such as supported parameters, content formats, and API endpoints.

Technical Considerations:

• Identify supported parameters for Callout and Site Link Extensions.
• Ensure com