Google Analytics Guide for Health & Wellness Websites | Track User Behavior

Enhanced Prompt for Creating a Google Analytics Guide for Health and Wellness Websites

Title: Comprehensive Guide to Tracking and Analyzing User Behavior on Health and Wellness Websites Using Google Analytics

Objective: This guide aims to provide a detailed, step-by-step approach for health and wellness websites to effectively track and analyze user behavior using Google Analytics. The goal is to enhance user experience, improve conversion rates, and optimize digital marketing strategies.

Deliverables:

• A structured, 10-module step-by-step guide.
• Checklists for GA setup and best practices.
• Templates for reports and dashboards.
• Case study examples of successful implementation.
• A glossary of industry-specific terms.

Industry Best Practices and Standards:

• Implement A/B testing for form elements.
• Optimize for mobile users.
• Ensure data privacy compliance with GDPR and CCPA.
• Use AARRR optimization for revenue-focused sites.
• Conduct regular performance audits.

Quality Expectations:

• Ensure data accuracy and integrity.
• Properly use GA features like segments, goals, and tags.
• Adhere to best practices in data analysis.
• Include a QA checklist for peer review.

Technical Considerations:

• Set up Google Optimize for A/B testing.
• Utilize Google Tag Manager for advanced tracking.
• Integrate with CRM and em