Google Analytics for E-Commerce | Track & Optimize Customer Journeys

Enhanced Prompt:

Title: Google Analytics for E-Commerce: Optimizing Customer Journey Insights

Objective:
To enhance e-commerce performance by leveraging Google Analytics for a comprehensive analysis of customer journeys. This involves implementing best practices, integrating actionable features, and ensuring scalability for future growth.

Deliverables:
Upon successful implementation, you will be able to:

1. Establish a customer journey map to visualize user paths from awareness to conversion.
2. Optimize user experience through insights on behavior patterns and pain points.
3. Measure conversion rates, average session time, bounce rate, and cost per acquisition (CPA).
4. Conduct regular data audits to maintain accuracy and reliability.

Industry Best Practices:

• Utilize Google Analytics' advanced features for funnel mapping, goal setup, and multi-touch attribution modeling.
• Apply data segmentation to categorize users based on behavior, demographics, and interests.
• Implement the Google Vision API version >= v1.0 and ensure image compression for efficient performance.
• Regularly update and test GA configurations to reflect current e-commerce strategies.

Quality Expectations:

• Ensure data accuracy and completeness across all sources.
• Conduct quarterly GA audits to validate insights.
• Optimize dashboards for clarity, including real-time data and visualizations such as charts and funnel diagrams.

**Scalabi