Google Analytics for Mobile App Analytics | Track User Referrals & Invites

Enhanced Prompt: Google Analytics for Mobile App Analytics: Optimizing User Referrals and Invites

Objective:
This prompt seeks to provide a comprehensive exploration of how Google Analytics (GA) can be leveraged to effectively track, analyze, and optimize mobile app user referrals and invites. The goal is to enhance your ability to understand the user journey, improve conversion rates, and drive actionable insights for app optimization.

Deliverables:

• Detailed Analytics Report: A comprehensive analysis of user referral sources and invite tracking, including metrics like referral URLs, user acquisition channels, and install conversion funnels.
• Data Dashboard: A visually appealing dashboard displaying key performance indicators (KPIs) such as referral attribution, user engagement, and conversion rates.
• Report and Recommendations: A well-structured report with actionable insights and strategies to improve mobile app user engagement and retention, supported by GA data insights.

Industry Best Practices and Standards:

• Use Google Analytics v4 for enhanced accuracy and data privacy.
• Implement proper data segmentation and tagging to ensure accurate user attribution.
• Follow mobile-first design principles to ensure data consistency across devices.
• Adhere to GDPR and CCPA compliance standards when handling user data.
• Regularly audit referral and attribution models to ensure robust tracking.

Quality Expectations:

• Accuracy: Ensure data accuracy and completeness in all GA reports.
• Timeliness: Deliver insights within 48 hours of data collection.
• Compliance: Adhere to data privacy and security standards.
• Clarity: Present findings in a clear, concise, and professional manner.
• Depth: Include detailed explanations of GA features and recommendations.

Technical Considerations:

• Use Version 4 of Google Analytics for enhanced tracking capabilities.
• Employ proper dimens