Google Analytics for E-Commerce | Track & Optimize Influencer Marketing

{
  "category": "google-analytics",
  "subcategory": "google-analytics-e-commerce",
  "enhancedPrompt": {
    "objective": [
      "Analyze the benefits of implementing Google Analytics for tracking and optimizing e-commerce influencer marketing campaigns.",
      "Identify key metrics and KPIs that contribute to effective influencer marketing in an e-commerce context.",
      "Evaluate how Google Analytics can be used to monitor influencer performance, including user behavior, engagement, and conversion rates.",
      "Assess the impact of influencer strategies on e-commerce sales, customer retention, and overall Return on Ad Spend (ROAS).",
      "Develop actionable recommendations for enhancing influencer marketing strategies based on Google Analytics data.",
      "Ensure the implementation aligns with industry best practices and standards for e-commerce analytics."
    ],
    "deliverables": [
      "A detailed report outlining the benefits of Google Analytics for e-commerce influencer marketing.",
      "A comprehensive analysis of influencer performance metrics and their correlation with sales growth.",
      "Visualization strategies for presenting Google Analytics data to e-commerce teams in a actionable format.",
      "Actionable recommendations for optimizing influencer marketing campaigns based on Google Analytics insights.",
      "A consolidation of findings into a structured report with clear recommendations and implementation steps."
    ],
    "industry-best-practices": [
      "Focus on tracking influencer metrics such as impressions, click-through rates (CTR), conversion rates, and ROAS.",
      "Leverage GoogleAnalytics' advanced segmentation and tracking features to isolate influencer performance.",
      "Optimize influencer performance by analyzing user behavior data, including bounce rates and time on site metrics.",
      "Implement Google's AdWords_Obj tracking to ensure accurate and actionable attribution of conversions to specific campaigns.",
      "Collaborate with marketing teams to ensure consistency in influencer campaigns and data tagging."
    ],
    "quality-expectations": [
      "Data accuracy and completeness in Google Analytics reports.",
      "Inclusion of key metrics such as Session Duration, device type, browser, time on page, and transaction value.",
      "Analysis of influencer performance by geolocation, audience demographics, and influencer performance percentages.",
      "Creation of dashboards that provide real-time insights into influencer marketing metrics.",
      "Cl