Google Analytics for Non-Profits | Track & Optimize User Experience

Enhanced Prompt:

Title: Enhancing User Experience and SEO for Non-Profit Websites with Google Analytics

Objective: To effectively utilize Google Analytics for tracking, optimizing, and enhancing user experience on non-profit websites, ensuring alignment with strategic goals and best practices.

Deliverables:

1. Setup and Configuration:

   • Implement Google Analytics with secure, HTTPS-compliant connections.
   • Set up proper data privacy compliance (GDPR, CCPA).
   • Configure Google Search Console for search engine optimization.

2. Data Analysis:

   • Identify key metrics: Bounce Rate, Time on Site, Page Views, Conversion Rate, and Session Duration.
   • Analyze trends to understand user behavior and engagement.

3. Optimization Strategies:

   • Optimize mobile experience and ensure responsive design.
   • Implement image optimization and code audits.
   • Remove third-party tracking scripts for data accuracy.

4. Reporting and Insights:

   • Generate detailed reports for internal and external stakeholders.
   • Use tools like Optimize Reconcile and SEMrush for comprehensive analysis.

5. User Experience Improvements:

   • Refine website structure based on analytics insights.
   • Enhance navigation and content presentation for better user flow.

6. Compliance and Security:

   • Ensure GDPR and CCPA compliance in data handling