Google Analytics for Non-Profits | Optimize Mobile User Experience

Enhanced Prompt:

Title: Enhancing Mobile User Experience for Non-Profit Websites Using Google Analytics

Objective: The purpose of this analysis is to explore how Google Analytics can be effectively utilized by non-profit organizations to optimize mobile user experience, enhance engagement, and improve overall website performance. The goal is to identify key metrics, set up tracking solutions, and provide actionable insights to drive strategic decisions.

Deliverables:

• Comprehensive report on mobile user behavior and engagement metrics.
• Customized Google Analytics dashboard for easy monitoring and reporting.
• Actionable recommendations tailored to non-profit needs, including donor journey mapping and event attendance tracking.
• Detailed analysis of data to identify trends and areas for improvement.

Best Practices:

• Accessibility Standards (WCAG): Ensure the website is accessible to all users, including those with disabilities, by adhering to WCAG guidelines.
• Cross-Browser Compatibility: Optimize code for consistent performance across different browsers.
• A/B Testing: Implement A/B testing to refine mobile landing pages and improve conversion rates.
• Data Privacy Compliance: Ensure all data handling practices comply with GDPR and other relevant regulations.

Technical Considerations:

• Tools: Utilize Google Analytics Pro for advanced features and Google Optimize for A/B testing.
• Mobile Optimization: Prioritize mobile-first design and optimize code for faster load times.