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Learn how Google Analytics tracks the performance of articles, videos, and infographics for effective marketing attribution.
Objective & Scope
This analysis aims to evaluate the effectiveness of Google Analytics in tracking and attributing the performance of various content formats (e.g., articles, videos, infographics) within a digital marketing campaign. The objective is to provide actionable insights into how different content types contribute to user engagement, conversions, and ultimately, business growth. This analysis will focus on measuring and interpreting key metrics to optimize marketing strategies and enhance customer attribution models.
Deliverables
Methodology
Technical Considerations
Industry Best Practices and Standards
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Analyze the impact of Google Analytics in tracking the performance of different content formats (e.g., articles, videos, infographics).