Google Analytics for Local Businesses | Website Accessibility & Inclusivity

Enhanced Prompt: Enhancing Website Accessibility and Inclusivity with Google Analytics for Local Businesses

Objective: The objective is to leverage Google Analytics to enhance user experience, improve accessibility, and ensure inclusivity for all users seeking health information. This will involve optimizing website performance, ensuring compliance with accessibility standards, and providing a seamless experience for diverse user groups.

Scope: This initiative focuses on integrating Google Analytics to track and optimize accessibility and inclusivity. It includes user experience improvements, accessibility compliance, SEO integration, and data-driven decision-making.

Deliverables:

1. Setup and Configuration:

   • Implement Google Analytics with proper setup, including tracking codes and permissions.
   • Ensure all pages are accessible, adhering to WCAG standards.

2. Accessibility Features:

   • Integrate ARIA labels and alt texts for images.
   • Optimize web structure for screen readers and other assistive technologies.

3. SEO Integration:

   • Incorporate Google Analytics data into CMS.
   • Use structured data for enhanced search engine understanding.

4. Performance Optimization:

   • Monitor and improve website performance using tools like GT Performance and GT Security.
   • Conduct regular audits and A/B testing to refine user experience.

5. Report Dashboard:

   • Develop a comprehensive report dashboard for tracking accessibility metrics and SEO performance.

**Best Pr