Enhanced Prompt: Comprehensive SEO-Led Landing Page Optimization Using Google Analytics

Objectives & Deliverables

Objectives:

1. Identify top-performing landing pages using Google Analytics.
2. Optimize these pages for better organic SEO performance.
3. Implement best practices for structured snippets and AMP support.
4. Enhance loading times and mobile responsiveness.
5. Improve conversion rates and return on ad spend (ROAS).
6. Generate actionable recommendations and reports.

Deliverables:

• Comprehensive SEO report with analysis.
• Optimized landing page strategy.
• Implementation checklist with checkmarks for each action.
• Detailed action items for each recommended strategy.

Pre-Implementation Preparation

Data Validation & Cleaning

• Validate GA data accuracy using cross-referencing with CRM and ESW data.
• Implement error handling for missing or mismatched data.

Google Analytics Setup

• Configure GA v4 for improved performance.
• Set up goals with multi-step funnels.
• Enforce GDPR compliance.
• Use GTML for pixels and tracking.

Tools & Technologies

• Google Analytics v4 API.
• Google Search Console integration.
• Tools like Google Optimize for A/B testing.
• JSON Web Fonts for fonts.

Best Practices

• Optimize URLs with SEO-friendly names.
• leverage structured snippets for detailed on-page SEO.
• Ensure AMP support for faster mobile experience.

Implementation Strategy

Data Analysis Section

1. Google Analytics Integration

   • Connect GA to Google Search Console.
   • Analyze organic traffic sources.
   • Set up Google Optimize for A/B testing.

2. Data Validation

   • Cross-check GA data with CRM and ESW.
   • Create a data quality checklist.

3. Activity Overview

   • Use Activity Overview for multi-channel attribution.
   • Access the program manager interface.

Performance Monitoring & Analysis

Key Performance Indicators (KPIs)

• **On-