Optimize Landing Page Performance with Google Tag Manager Analytics

Enhanced Prompt:

Objective:
To optimize the performance of a landing page by effectively utilizing Google Tag Manager (GTM) for user behavior tracking and event tracking, ensuring measurable improvements in user engagement, conversion rates, and overall user experience.

Deliverables:

1. A comprehensive setup guide for integrating GTM into the landing page.
2. Event tracking configurations for key actions such as form submissions, button clicks, and other user interactions.
3. Implementation of best practices to ensure accurate and reliable data collection.
4. A detailed analysis of KPIs including conversion rates, bounce rates, and average session time to assess the impact of the optimizations.
5. A maintenance plan for ongoing updates and troubleshooting to ensure the GTM setup remains robust and scalable.

Industry Best Practices and Standards:

• Adhere to Google's recommended practices for GTM configuration, including the use of event definitions, attributes, and tags.
• Follow best practices for event attribution to ensure accurate tracking of user actions.
• Implement GTM in accordance with Google Analytics (GA) best practices to ensure seamless integration and data accuracy.

Quality Expectations:

• Ensure high-quality, clean, and well-structured code with proper documentation and testing.
• Validate the setup through thorough testing, including edge cases and error handling.
• Ensure data privacy and security by using secure connections and adhering to data handling standards.

Technical Considerations:

• Use the latest recommended version of Google Tag Manager (GTM) for optimal functionality.
• Configure GTM to handle multiple events and ensure proper event prioritization to avoid conflicts.
• Impl