Enhancing Productivity through Content Curation and Repurposing in Digital Marketing

Objective: Optimize Content Creation and Distribution for Maximum Reach and Engagement

Deliverables:

• Increased Content Engagement: Boost CTR (Click-Through Rate) by 20% within 3 months.
• Efficiency Gains: Reduce time spent on content creation by 30%.
• Scalable Strategy: Implement a content calendar template that supports long-term content planning.
• Analytics Integration: Utilize Google Analytics to track and optimize content performance.

Industry Best Practices:

1. Content Creation Tools: Leverage Canva, Hootsuite, and Buffer for efficient design and scheduling.
2. Content Diversification: Source content from diverse platforms like LinkedIn, YouTube, and Medium.
3. SEO Integration: Optimize titles, meta descriptions, and URLs for search engines.
4. Repurposing Techniques: Use AI tools like Copyscape and ChatGPT to ensure originality and adapt content for different platforms.

Quality Expectations:

• Originality: Ensure 100% original content with proper citation for images and data.
• Research Depth: Conduct thorough research before curation and repurposing.
• SEO Optimization: Use tools like Grammarly and Google Analytics to enhance SEO.
• Accessibility: Ensure content is accessible to all users, adhering to WCAG standards.

Technical Considerations:

• CMS Utilization: Implement WordPress or HubSpo