Social Media Food Delivery: Quick & Easy Recipe Threads

Enhanced Prompt for a Social Media Manager

Project Title:
Food Delivery Social Media Series: Quick & Easy Recipe Threads

Objective:
To create engaging, high-quality Twitter threads that showcase a series of quick, easy, and delicious recipe ideas using the food delivery service's ingredients. The goal is to establish content that resonates with the target audience, driving engagement, brand awareness, and customer interaction.

Deliverables:

• A series of 5-7 Twitter threads, each focusing on a unique recipe or cooking theme.
• Each thread should include a visually appealing title, 3-5 recipes with step-by-step instructions, andings and user-generated content.
• Post once per recipe, with additional content such as pictorials, videos, and interactive elements where applicable.
• Analytics reports on engagement, brand awareness, and customer feedback.

Industry Best Practices:

1. Use engaging handles that reflect the brand and resonate with food enthusiasts (e.g., #FoodDelight, #EasyMeal hack).
2. Post on Tuesdays to align with peak engagement periods.
3. Engage with the broader food and cooking audience by targeting relevant hashtags (e.g., #_home-cooking, #vegan_eating, #weight_loss).
4. Focus on quality over quantity, ensuring each recipe is simple, visually appealing, and shareable.

Quality Expectations:

• Maintain a consistent branding voice with authentic and appetizing descriptions.
• Create titles that include relevant keywords and focus on the unique selling points (USPs) of the ingredients: freshness, quality, and versatility.
• Ensure each thread includes a main recipe, 3-5 variations, and step-by-step instructions.
• Use high-quality images and videos (minimal text to increase engagement).
• Encourage user participation by prompting followers to share their creations using a designated hashtag (e.g., #My RECIPES using your ingredients).
• Collaborate with shapeShift’s team to ensure alignment with their broader content strategy.

Technical Considerations:

• Use Twitter’s API to schedule posts across multiple accounts or platforms with consistent branding.
• Use Google Analytics or similar tools to track engagement, brand awareness, and customer feedback.
• Optimize images for Twitter (max 1500 px width, 5 MB size limit, 4:3 aspect ratio).
• Utilize Canva or similar tools for creating visually appealing graphics and branding materials.