Influencer Marketing: Social Media Listening Dashboard Guidelines

Enhanced Prompt: Creating Customized Dashboards and Reports for Social Media Listening in Influencer Marketing

Objective: Design and implement a comprehensive, data-driven dashboard and report system tailored for social media listening data to enhance influencer marketing strategies. The goal is to provide actionable insights, improve decision-making, and optimize marketing outcomes.

Scope:

• Develop dashboards that display key metrics, including engagement rates, follower growth, brand awareness, and campaign performance.
• Create reports that summarize trends, audience demographics, and influencer performance.

Deliverables:

1. Dashboard Design:

   • Customizable dashboards with real-time data visualization.
   • Modular components for different social media platforms (Instagram, TikTok, etc.).
   • Interactive filters and drill-down features.

2. Report Generation:

   • Automated monthly and quarterly reports.
   • Customizable templates for different audiences and regions.

3. Best Practices:

   • Use industry-standard tools like Tableau, Power BI, Python (Pandas, Matplotlib), and R.
   • Incorporate KPIs such as CTR, ROAS, and engagement rate.

4. Quality Assurance:

   • Peer reviews and testing for functionality and accuracy.
   • Regular updates based on user feedback.

Technical Considerations:

• Tools: