Branded Hashtag Challenge Guidelines | Rules, Content, and Prizes

TikTok | Branded Hashtag Challenge Guidelines: Rules, Content Requirements, and Potential Prizes | Professional Guidelines

Executive Summary

This document outlines comprehensive guidelines for users participating in the "Branded Hashtag Challenge," a branded social media challenge designed to drive engagement, awareness, and participation across TikTok. These guidelines aim to provide clarity on participation rules, content expectations, and potential rewards, ensuring a smooth and enjoyable experience for all stakeholders.

1. Objective

The primary objective of the Branded Hashtag Challenge is to increase brand awareness, foster user-generated content, and encourage community participation. This challenge will also provide an opportunity for participants to win prizes, including branded swag and cash rewards, to incentivize active engagement.

2. Deliverables

Participants will receive the following deliverables:

• Clear Challenge Instructions: Detailed guidelines for content creation, formatting, and hashtag usage.
• Branded Hashtag Design: The official branded hashtag to be used throughout the challenge.
• Prize Information: Details on eligible prizes, including specifications, quantity, and distribution timeline.
• Participation Tracking: Analytics tools to monitor user engagement, participation rates, and growth metrics.

3. Content Requirements

Participants must adhere to the following content standards:

• Format: Content must be visually engaging and shareable, with a clear call-to-action (CTA) promoting the branded hashtag.
• Hashtag Usage: Participants must correctly use the provided branded hashtag in all posts to qualify for rewards.
• Mana Management: Posts must remain within the participant's allocated mana budget to ensure consistent quality without negatively impacting their score.
• Inclusivity: Posts must reflect diverse voices and perspectives to maintain a positive and inclusive community.

4. Quality Expectations

• User-Generated Content: Encourage diverse and creative user content. Submit high-quality, original content from a small team of moderators.
• Production Standards: Limit production inputs to店里, designs, or brand content to ensure authenticity and engagement delivery.
• Fraud Detection: Implement automated systems to detect and penalize fake or suspicious content.
• Regulatory Compliance: Ensure content complies with TikTok’s Content Guidelines, prohibits trending that exploits manipulative tactics, and avoids illegal content.

5. Inclusivity and Safety

• Diverse Voices: Encourage participants to represent different demographics, backgrounds, and cultures.
• Language Sensitivity: Ensure content is appropriate for a global audience, avoiding offensive or距 inappropriate themes.
• Safe Words: Provide a designated "speak-up" hashtag for users to report inappropriate content silently.

6. Technical Considerations

• Hosting Platform: Optimize content hosting, including TikTok, for speed and ease of use.
• Branding Visuals: Ensure all visual co