TikTok UGC Guidelines | Showcase Your Experiences with Our Products

Enhanced TikTok UGC Guidelines

Welcome & Objectives

Welcome to our TikTok User-Generated Content (UGC) Guidelines! Your contributions to TikTok can elevate your brand and showcase exciting, authentic product experiences. Our goal is to foster a vibrant community by encouraging creators to engage with our products and share their personal stories and insights.

Content Creation Guidelines

1. Purpose and Objectives:

   • Create engaging, relevant, and original TikTok videos that reflect your brand personality.
   • Promote the benefits and unique features of your products through authentic storytelling.
   • Encourage creativity while ensuring the videos are quality-controlled for safety, compliance, and originality.

2. Quality Expectations:

   • Deliver videos that resonate with your audience, offering value and entertainment.
   • Be creative with content structures, such as product demonstrations, reviews, tutorials, and behind-the-scenes glimpses.
   • Ensure videos are 1-3 minutes in length, using high-quality audio and visuals with clear visuals (1280x720 or 1080p resolution).
   • Include timestamps and captions to enhance user experience.

3. Relevance and Focus:

   • Share experiences that genuinely showcase your product or service's strengths or benefits.
   • Tailor content to your audience's interests, ensuring it aligns with your brand's message and goals.

4. Format and layoffs:

   • Use TikTok's supported video formats: 4:3 or 16:9 aspect ratios.
   • Keep videos concise (15-60 seconds), visually engaging, and include relevant hashtags.

Submission Process

1. Creation: Draft your TikTok content with a catchy title, creative visuals, and an engaging voiceover.
2. Sharing: Post your video on TikTok with a relevant hashtag, promoting it on relevant platforms for wider reach.
3. Feedback: Be open to constructive feedback and engage with comments to refine your content.

Content Moderation

1. Guidelines: Guidelines are clear and consistent, enforced using a content moderation team report.
2. Best Practices:
   • Ensure videos are original and not previously posted elsewhere.
   • Use creative and original content that reflects real experiences.
   • Coordinate with a governance team to set and enforce standards.

In-App Engagement

1. Encouragement:
   • Cause and encourage creators to engage in discussions, comments, and likes.
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